project-image

COVR Photo

Created by Thomas Hurst + COVR LLC

COVR Photo is a case for the iPhone 5/5s with a built in lens to make it easier for Parents & Pros to capture great photographs.

Latest Updates from Our Project:

Update on the COVR Photo Case for the iPhone 6/6s
about 9 years ago – Tue, Sep 22, 2015 at 10:00:52 PM

Hello COVR Photo Backers!

The COVR Photo team wanted to take a moment to update you on what we’ve been up to over the past few months, the status of our COVR Photo case for the iPhone 6/6s, and to send you a little thank you.

We spent most of the summer manufacturing the COVR Photo 6/6s case, sampling and making edits, approving production, designing product packaging, and enjoy the beautiful Pacific Northwest summer. We are happy to announce that we have completed the COVR Photo case for the iPhone 6/6s and shipped to our pre-order customers, including many of you! And we have given the manufacturer the green light to begin producing the COVR Photo case for the iPhone 6 PLUS as well! 

We wanted to find a special way of thanking you for your support, as it was largely due to your original partnership that allowed us to proceed with our COVR 6/6s cases. We have a special promo code for all of our Kickstarter backers to use at checkout for the purchase of your iPhone 6/6s COVR Photo case. Please visit https://new.covrphoto.com/store/ and use coupon code 'kscovr6” at checkout to receive $14.95 off your order!*

We are so thankful for your support. We hope you have been enjoying your COVR Photo case! Please be sure to share your photos with the COVR community by using #COVRPhoto.

And as always, please let us know if you have any questions!

Missi Wilson

Administrative Director - COVR Photo

*Black cases will be shipped within a business day. We are still awaiting delivery from our manufacturers on the COVR 6/6s white cases. Estimated shipping on the COVR 6/6s whites cases to begin in 2-3 weeks.

Bueller?
over 9 years ago – Tue, Aug 11, 2015 at 02:55:56 AM

This post is for backers only. Please visit Kickstarter.com and log in to read.

Well, It's About Time!
over 9 years ago – Sat, Mar 21, 2015 at 01:59:36 AM

February 25th, 2015

KS Update #25

COVR Backers...

One of the core beliefs at COVR Photo is living real. The COVR phrase “capture what’s real” comes from a founding belief that in a world filled with the smoke and mirrors of projecting what we think the world wants us to be, COVR strives to find lasting beauty and power in being real about who we are, what we are and what the world really is. The COVR Photo Lens Case is designed to help anyone who believes in the true beauty of real, to capture pictures and videos that will last for generations because they are real - not posed, real – not interrupted, real – because they're found, not contrived.

COVR 6 – Where We Are!

We're excited to announce that we’ll be awarding the COVR 6 manufacturing contract to one of the two remaining companies next week! We have been hard at work reviewing estimates from manufacturers across the U.S. and overseas, making cost effective design improvements on the COVR 6 case, and negotiating down the price of manufacturing – tooling and molding - as much as we can.

Color Rendering of the COVR 6 for the iPhone 6
Color Rendering of the COVR 6 for the iPhone 6

While we’re not as far along in this process as we want to be right now; as a new startup we continually have to weigh what we can achieve with the finances we have. This in turn means we have to be more diligent with our business decisions/spending and that process can slow things down, especially when you’re choosing the manufacturer for your next big product launch – picking the wrong manufacturer at this early stage of our company could sink us completely.

Color Rendering of the COVR 6 for the iPhone 6
Color Rendering of the COVR 6 for the iPhone 6

Just Tell Me How Long!

We wish it was that easy, but there are just so many factors that play into knowing when we’ll be shipping – we are going on record to say end of April and fight like mad to make it so. We had been pressing for March delivery, but again, we can’t throw wads of cash at it and we’re unwillingly to sacrifice quality for rush and speed (We will never compromise quality – it’s wrongful towards COVR customers). So, end of April is longer then we want, but it’s the soonest we can aim for without sacrificing quality.

Working Prototype of the COVR 6 for iPhone 6
Working Prototype of the COVR 6 for iPhone 6

COVR 6 Kickstarter

We want to mention it here first, before discussing the COVR 6 Plus case. We are going to launch a COVR 6 Kickstarter campaign to help pay for the COVR 6 tooling cost. While we don’t need to wait for this Kickstarter campaign to complete before we begin manufacturing as we have enough to put the first payment down, but we'll need to raise the remaining funds for the tooling cost. Given our success in our first COVR 5 Kickstarter campaign we have little concern we’ll be able to reach our much smaller goal of $30-35k (our first campaign raised over $85,000). The COVR 5 Kickstarter backers, who’ve supported us from day one and have asked if they could change their reward to the COVR 6, will not have to back the new COVR 6 Kickstarter Campaign. We are putting the finishing touches on our campaign and hoping to be live in the next few weeks and will have more updates on this launch as we get closer.

Working Prototype of the COVR 6 for iPhone 6
Working Prototype of the COVR 6 for iPhone 6

COVR 6 Plus Will Be Next!

While we wish we had a ton to share on the COVR 6 Plus, what we can say is that everything we’re doing with the COVR 5 & COVR 6 today is laying the track for the COVR 6 Plus case to come in to existence faster with an even better design than our first two cases. We don’t have a timeline on COVR 6 Plus right now, as we’re only big enough to handle one manufacturing product at a time right now. As we grow and expand we may be in a position to launch different COVR models simultaneously, but for now we are focusing on launching the COVR 6 and then the 6 Plus. One definite benefit will be that everything we’ve designed and built with the COVR 6 will simply be put on steroids for the COVR 6 Plus, which means faster design, tooling, molding and delivering. We’ll continue to post more pertinent information as we have it.

Please feel free to email us directly with questions or comments at our contact link below.

Sincerely,

Thomas

Thomas Hurst

Founder & President – COVR Photo

Important Links

The iPhone 6/6+ COVR Update!
almost 10 years ago – Thu, Feb 05, 2015 at 11:31:48 AM

Happy New Year COVR Photo Backers!

This year is going to make or break COVR Photo and I’m working my backside off to make, make, make! I am excited to announce that today, Thursday, January 8th, 2015 I met with our engineer and picked up the first COVR Photo Lens Case prototype for the iPhone 6…and I LOVE IT!

The design for this case is still slim, but because the Apple designed the 6 so slim, it gave us room to create a slim case that offers even more protection, durability, and shock resistance than that of our COVR 5/5s case. The COVR 6 will be made up of a durable rubber sleeve that will wrap snuggly around your iPhone 6 and then a hardcover shell, with the sliding COVR lens built into it, will fasten securely around the rubber sleeve (See the quick pics I shot and posted below).

COVR 6 Prototype Case for the iPhone 6
COVR 6 Prototype Case for the iPhone 6
COVR 6 Prototype Case for the iPhone 6 next to the COVR 5 for the iPhone 5/5s
COVR 6 Prototype Case for the iPhone 6 next to the COVR 5 for the iPhone 5/5s

 What Next and When?

Engineer Steve and I will be testing and measuring the prototype for the next week and begin making critical changes to ensure the design specs are perfect before we begin manufacturing COVR 6. Having learned some important lessons from designing and manufacturing the COVR 5/5s, this process will move smoother.

Our goal is to be shipping the COVR 6 case in March. There is a ton of work to do between now and then, but March is the goal.

The COVR 6 PLUS

For those of you waiting for the COVR 6 PLUS know that we’re already white-boarding the design, however, I can’t offer timeline for manufacturing and shipping this model until we have the COVR 6 further along. I will continue to keep you informed with each new update.

Lastly…

I’ll have another update in a couple weeks with more exciting news and as always, please feel free to email me directly with questions or comments at [email protected].

What a journey this has been and I assure you just as I delivered the COVR 5 I'm going to deliver the COVR 6 and it's going to be FANTASTIC!

Thomas

Thomas Hurst

Founder & President – COVR Photo

Important Links

It's All About Shipping!
about 10 years ago – Wed, Nov 19, 2014 at 09:15:56 PM

Hi Everyone,

This is a much more informal update than all the others because of how busy we've been shipping cases. In the last several days we've shipped literally hundreds of cases all over the world. I've got another 300+ cases packaged and going out this morning. We'll just continue to shipping until everyone has their case. Many of you have received an automated email from us with your tracking number so you'll be able to track your package. If you have not received your email you will be.

Bellow is a picture from Kickstarter Backer Kevin Sweeney who is shooting COVR Photo in Cuba right now - I can't wait to see what everyone else will be shooting with their COVR case.

©Kevin Sweeney: Cuba, 2014 - Shooting with the COVR Photo Lens Case
©Kevin Sweeney: Cuba, 2014 - Shooting with the COVR Photo Lens Case

I'll have more soon!

Thomas Hurst

Founder & President - COVR Photo

“Capture What’s Real”